Search engines like Google and Bing have developed their own algorithms which determine which content they decide to rank. For searches with local intent, they do things a little differently.
Local intent means the searcher is looking for a solution close to them, for example [dentists near me]. The search engines typically promote businesses in the local area that can provide the products or services the searcher is looking for, as that is more likely to be a good result.
Local results often take the form of a map with usually three business listings directly below it, which is known as a Local Pack.
The Local Pack also includes a link to more businesses, which is commonly referred to as the Local Finder.
If the searcher clicks on a business listing in the Local Pack or Local Finder, they are taken to a Knowledge Panel where they can find out more information about the business.