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What is Local SEO?

September 26, 2020 by Nathan

Search engines like Google and Bing have developed their own algorithms which determine which content they decide to rank. For searches with local intent, they do things a little differently.

Bing Places For Business, [dentist near me] search
A screenshot to show that a Map result is returned in the organic results for this search on Bing, where details will have been taken from Bing Places For Business profiles

Local intent means the searcher is looking for a solution close to them, for example [dentists near me]. The search engines typically promote businesses in the local area that can provide the products or services the searcher is looking for, as that is more likely to be a good result.

Local results often take the form of a map with usually three business listings directly below it, which is known as a Local Pack.

The Local Pack also includes a link to more businesses, which is commonly referred to as the Local Finder.

If the searcher clicks on a business listing in the Local Pack or Local Finder, they are taken to a Knowledge Panel where they can find out more information about the business.

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Category: Glossary

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