The Local Finder is what the user sees should they decide to click on the ‘More places’ link (currently ‘View all’ on desktop devices), towards the bottom of the Local Pack.
From here – as well as the three businesses featured in the Local Pack – they can see all the other business listings returned for a particular search term, including those bubbling under the top three results.
The elements of each business listing are the same in the Local Finder as the Local Pack, and are ordered according to Google’s algorithm, with the listings they deem most suitable for each search prioritised towards the top.
There are huge potential gains to be ad from a business moving from the Local Finder into a Local Pack, as explored in our What impact can better local rankings have? article.
Leave a Reply