Search for a business on Google and it’s highly likely Google will present information about that business prominently through what is known as a Knowledge Panel.
These are visible either to the right of the search engine results page on desktop devices or as the first thing you see on a mobile device (as above).
They tend to attract lots of clicks because of their prominent position.
These Panels contain information about the business including their location, photos, links to their website, directions, reviews, address and so on.
Business owners can claim and verify their own listing via Google or Bing Places For Business. By updating their profile, business owners can directly influence what information is displayed in their Knowledge Panel.
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