Recently launched in the UK, LSAs provide an opportunity for service businesses to promote themselves in the paid results of Google’s results pages. They appear above the other Google Ads, and the advertiser only pays for the leads that are generated.
Pay-per-lead means you have complete control of your spend, and you only pay when a potential customer gets in touch.
Along with the prominence of the ads we also like the Google Guaranteed badge that you can place on your ad. We firmly believe this has a very positive impact on the number of clicks you’re likely to receive.