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You are here: Home / Services / Organic Search (Local SEO) / Profile optimisation / Populating core profile

Populating core profile

Having complete, up-to-date, accurate information on your Google My Business and Bing Places For Business profiles is extremely important.

  • A screenshot from the Google My Business App showing how you can choose Categories
  • A screenshot from the Bing Places For Business App showing how you can choose Categories

Business name, address & phone number (also known as your NAP), Categories, Business Description and your opening times are arguably the most critical fields.

You should choose as many Categories as necessary, reserving the Primary slot for your most important/relevant.

The Business Description should contain “unique and valuable information…words that customers would type to find your business, and make sure that your listing actually includes those keywords within it.”

We will suggest how to complete your profile, send this to you for your feedback and then upload this for you.

Once the core details have been agreed and updated, it’s time to consider the additional features available to business owners to enhance their profiles.

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Other profile optimisation services

Claiming & verifying profiles

Utilising features

Profile review & reporting, Google My Business insights

Profile review & reporting

Other core organic (Local SEO) services

Profile optimisation

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Competitor profile monitoring

Customer reviews, [architect near me] SERP

Customer review management

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Citations management

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Keyword research & rank tracking

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Keyword optimisation, locally

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