Google & Bing provide business owners with tools to manage their profiles on their results pages.
A screenshot from the Google My Business App 
A screenshot from the Bing Places for Business App
These tools are called Google My Business and Bing Places for Business.
Claiming, optimising and managing these profiles for our clients – taking advantage of the features available – is a crucial part of the overall Local SEO effort.
I understand the guidelines the search engines provide to ensure my clients not only comply with the rules, but get the most out of these fantastic tools.