Getting customers to review your business isn’t easy. And it’s time-consuming. But we can help.
Until now, we’ve just left our clients to it. But not any longer.
We’ve found a way to help you by semi-automating the review request process.
Once we’ve agreed the settings and the template, all you need to do is send us the names and email addresses of the customers you want to ask (add phone numbers if you want to send SMS requests too), by an agreed day/time each week, and we’ll do the rest.
In a perfect world we’d send the review request as soon after the product is sold or the service is delivered.
It’s proven you’re more likely to get a response the sooner you ask. But dropping everything to potentially send multiple requests each day isn’t manageable.
One send each week can be built into your weekly tasks, and ours!
There are 10 items we’d need to discuss before we could get started.
1. The threshold for “positive” and “negative” reviews
Your customer will receive a customised email like the one below to kickstart the process.
Positive and negative reviews are then dealt with in a different way.
After your customer leaves their rating, they’ll either by taken to a page:
- where they can leave feedback, before choosing where to leave their review, or
- where they can leave their review (for users who have given a positive score).
By default, a positive review is 9 or 10, and a negative review is 8 or lower. But you decide the threshold for positive or negative.
2. The “direct to review” setting
The default setting is not to ask customers who leave a positive rating to give feedback before leaving a review. But you can ask them to do this if you prefer.
3. The “follow up” email
A follow up email is sent 48 hours after the initial send, if the customer doesn’t click through to the review site the first time. We can switch this off if you don’t want to bombard your customers.
4. Customising the emails
You can adapt the text in the email your customer receives. You can also adapt the text in the follow up email, if that setting is enabled too.
You have the option to send review request by SMS if addition to, or instead of email. You’d need to buy a package of credits (minimum 100, 2 credits per send, 5p p/credit i.e. 10p per send) to enable this option. You can also enable a follow up SMS to be sent 78 hours after the initial send (if it’s not clicked), but you’d need to pay for these additional sends at the same rate.
6. Customising the “landing pages”
You can adapt the text on the pages your customer arrives at after leaving their rating. That’s up to four pages you can adapt, as below
a) “Positive” landing page 1
If you have not enabled “direct-to-review”, they can leave feedback before writing their review.
b) “Positive” landing page 2
If you have enabled “direct-to-review”, they bypass the feedback request and go straight to review
c) “Negative” landing page 1
Where they can leave feedback, before writing their review. it’s not possible to switch off this option. You have to provide the facility for all customers to leave a review.
d) “Negative” landing page 2
The page they arrive at after leaving their feedback, where they choose where to leave their review. You can enable a voucher to be displayed at this stage, more on that below.
7. Offer a voucher code?
If you enable this feature you can send the customer a voucher before they choose where to leave their review. The voucher code will be the same for each customer so you’d need to advise what you’d like to use.
8. Choosing review platforms
You can link the customer directly to up to three review platforms (choose from this list, scroll down to “Review Sites for Get Reviews Campaigns”). Google would be one of them, you can decide on the other two, and indeed, how many you want to link to.
Just let us know which email address you’d like to receive notifications at, either a) each time someone leaves feedback, or b) a daily roundup.
Finally, we’d just need to agree what day and time each week you’ll send customer details for those you’d like to leave feedback.
What will it cost?
As you can see the setup is quite an involved process which is why there is a one-off fee of £220 for any clients that don’t subscribe to our Local SEO management service (that’s package 2 or 3).
Once set up, we allocate time to send new requests each week, and as such charge a flat fee of £27.50 p/week to manage this. This applies to all clients. This fee is due whether or not there are any sends in a given week.