Alongside managing your own profiles, I recommend monitoring the profiles of your closest competitors.
The business name field is one of the most important to keep an eye on, as a very common tactic is for profile owners to add keywords or locations to the field, as this has a very positive impact on rankings in Local Packs, despite being against guidelines..
Spam fighting is a useful tactic to level the playing field should any of your competitors be gaining an unfair advantage.
We’ll report back on any spammy activity and on our actions to limit foul play.