We’re not going to waste your time optimising your business profile or content for searches that aren’t going to deliver the desired results. When it comes to keyword targeting and our local SEO services, we keep it very simple.
We use the consultation to establish which products or services you’re most keen to improve or maintain your rankings for, and what your priorities are.
We assess which keyword modifiers are most important for your business. Modifiers are the additional words searchers might use with the core search terms, for example; [wool rugs] – ‘rug’ being the core search term, ‘wool’ being the modifier.
We’ll include the geo-location modifiers, ‘near me’ e.g. [hairdressers near me], as well as the town or city where your business is located e.g. [hairdressers haywards heath]. We’ll also track the keywords without any modifiers e.g. [hairdressers], as we know that many searchers don’t include the geo-modifiers at all. They know the search engines know where they are!
We will track and report on a maximum of 100 keywords.