After the consultation we’ll do our own research and in our proposal we’ll suggest which competitors might be the ones to target in the first three months, for one core keyword and up to three product/service keywords you’re particularly keen to target in your location.
It might be that your list of competitors are quite different to our own, and that they differ for each keyword.
We see your competitors as the businesses that have more prominence on the search engines than you do for the keywords you’re looking to target in your location.
We can use tools to establish which businesses rank higher, more consistently, in up to 25 locations within an agreed radius of your business.
We’ll highlight in your proposal who we think your competitors are for each keyword, and would look to get your agreement to benchmarking your rankings against theirs, and monitor their rankings on the search engines, as well as your own.