FAQ Before you sign up What happens in the consultation? What’s in the proposal? How much time will I need to dedicate to this and what input will be required? How long will it take to see an impact? The theory What impact can better local rankings have? How do you decide which keywords to target? How do you decide which competitors to monitor? How do you decide what to do and where to start? How do the search engines decide which businesses to rank? Do the rankings differ from one location to another? Do I need to optimise for Google and Bing? Can you improve my rankings in other locations to the one my business is based? Once you’re signed up What can I expect to see in my reports?