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Do the rankings differ from one location to another?

September 26, 2020 by Nathan

The short answer is yes they can do. We know that Google uses proximity (alongside relevance and prominence) to influence which business listings to rank.

Local keyword rankings, differ by location
A screenshot to illustrate how local rankings can vary depending on where the search is conducted. The numbers represent the position in a Local Pack (positions 1-3), or Local Finder (4+) for one keyword within a 10-mile radius

The chart above shows the position a business is listed in a Local Pack within a 10-mile radius for one keyword.

Positions 1-3 mean they’re in the Local Pack for that location, 4 or higher means they’re in the Local Finder (that’s what you see when you click on More Places below the three businesses listed).

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Category: FAQTag: Theory

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