Currently we only help businesses improve their visibility on the search engines in and around one location – i.e. where they are based. We don’t currently support multi-location businesses.
Our experience tells us that the tactics and techniques we use, can improve our clients rankings for the keywords they are targeting, not just in their home town or city, but also the surrounding area.
The size of the surrounding area will differ, there are many influencing factors.
How competitive the keyword is has an influence. If there are a lot of competitors, it’s going to be more difficult to improve rankings outside of a businesses’ location.
The business type also has an influence. Service area businesses – i.e. business that provide their service at their customers location (think plumbers, electricians) – who have optimised their profiles appropriately, stand a chance of ranking in their entire ‘service area.’
We know that proximity – i.e. where the search is conducted – plays a huge part in influencing the results that Google show on their results pages. Therefore it’s difficult for us to make promises about improving rankings outside of a clients own location – particularly if they have a presence on a high street for example – until we’ve conducted our research and put together a proposal.